The Local Spotlight  ·  Suffolk County, NY

Where Zelt Media mails first, and knows best.

One business per category. No competitors on the card. Every qualifying door.

$130,686
Median household income
580,000+
Housing units countywide
82.2%
Homeownership rate
1.5×
The NY statewide median income
Home Market Why Suffolk County

Zelt Media's flagship market.

Suffolk County is where Zelt Media runs its Local Spotlight editions today — not a new market being tested, but the one it was built for. Its median household income of $130,686 is about 1.5 times New York State's $85,974, and its 82.2% homeownership rate means the vast majority of doors a Spotlight edition reaches belong to homeowners, not renters — the audience most likely to act on a landscaping offer, an HVAC coupon, or a home-service promotion.

Suffolk is Long Island's largest county by land area and home to more than 1.5 million residents, spanning dense hamlets near the North and South Shores out to the East End. A Spotlight edition here reaches homes across towns including:

Huntington Smithtown Islip Brookhaven Patchogue Port Jefferson Babylon Riverhead

Suffolk's median household income of $130,686 sits behind neighboring Nassau County's $146,202 — but Suffolk's larger footprint and higher housing unit count (580,000+ vs. Nassau's 480,000+) give it more homes to reach overall.

How It Works Here

One category. One business.

The Local Spotlight reserves exactly one business per service category — one landscaper, one HVAC company, one plumber — per edition, per region. Suffolk County editions mail bi-monthly, six times a year, via USPS Every Door Direct Mail to every qualifying home in the selected ZIP codes — no targeting lists, no algorithms, every door.

Pricing

Same rates as every market.

Pricing doesn't change by county — what changes is the household income and homeownership rate you're reaching.

Standard Spot
$250
per issue

Reserve your category in Suffolk County.

One business per category — once your trade is booked, it's held for that edition.

Inquire About Suffolk County →

Sources & dates. Median household income (in 2024 dollars) and owner-occupied housing unit rate: U.S. Census Bureau, American Community Survey 5-year estimates, 2020–2024. Housing units: U.S. Census Bureau Population Estimates, July 1, 2025 (Vintage 2025). Statewide comparison: New York State, same ACS 2020–2024 series. As shown in Census QuickFacts for Suffolk County (opens in a new tab), checked September 2026.