One business per category. No competitors on the card. Every qualifying door.
Suffolk County is where Zelt Media runs its Local Spotlight editions today — not a new market being tested, but the one it was built for. With a median household income of $130,686, Suffolk ranks second among all 62 counties in New York State, and its 82.2% homeownership rate means the vast majority of doors a Spotlight edition reaches belong to homeowners, not renters — the audience most likely to act on a landscaping offer, an HVAC coupon, or a home-service promotion.
Suffolk is Long Island's largest county by land area and its 4th most populous in New York State, spanning dense hamlets near the North and South Shores out to the East End. A Spotlight edition here reaches homes across towns including:
Suffolk's median household income of $130,686 sits just behind neighboring Nassau County's $146,200 — but Suffolk's larger footprint and higher housing unit count (580,000+ vs. Nassau's 458,000+) mean a Spotlight edition here reaches more total homes per mailing.
The Local Spotlight reserves exactly one business per service category — one landscaper, one HVAC company, one plumber — per edition, per region. Suffolk County editions mail bi-monthly, six times a year, via USPS Every Door Direct Mail to every qualifying home in the selected ZIP codes — no targeting lists, no algorithms, every door.
Pricing doesn't change by county — what changes is the household income and homeownership rate you're reaching.
One business per category — once your trade is booked, it's held for that edition.
Inquire About Suffolk County →