One business per category. No competitors on the card. Every qualifying door.
Nassau County's median household income of $146,200 ranks first among all 62 counties in New York State — meaningfully higher than the state average and higher than neighboring Suffolk County's $130,686. Homeownership sits at 81.9%, well above the national rate, meaning most doors The Local Spotlight reaches belong to homeowners — the exact audience that responds to a landscaping offer, a home-service coupon, or a wellness promotion.
Nassau is a dense, affluent suburban county just east of New York City, made up of well-known hamlets and villages rather than one central downtown. A Spotlight edition here reaches homes across towns including:
For comparison: Suffolk County — where Zelt Media currently runs its flagship Spotlight edition — has a median household income of $130,686. Nassau's is over $15,000 higher per household, with a materially higher homeownership rate, making it one of the strongest markets nationally for a home-services or local-offer mailer.
The Local Spotlight reserves exactly one business per service category — one landscaper, one HVAC company, one plumber — per edition, per region. Booking a Nassau County edition means your category is held for that market specifically; a business already advertising in a Suffolk County edition does not compete with or block a Nassau booking, and vice versa. Each edition mails via USPS Every Door Direct Mail to every qualifying home in the selected ZIP codes — no targeting lists, no algorithms, every door.
Pricing doesn't change by county — what changes is the household income and homeownership rate you're reaching.
One business per category — once your trade is booked, it's held for that edition.
Inquire About Nassau County →