The Local Spotlight  ·  Nassau County, NY

A premium mailer for Nassau County's homeowners.

One business per category. No competitors on the card. Every qualifying door.

$146,202
Median household income
480,000+
Housing units countywide
81.9%
Homeownership rate
1.7×
The NY statewide median income
Why Nassau County

The kind of homes your offer deserves.

Nassau County's median household income of $146,202 is about 1.7 times New York State's $85,974 and higher than neighboring Suffolk County's $130,686. Homeownership sits at 81.9%, far above the statewide rate of 54.3%, meaning most doors The Local Spotlight reaches belong to homeowners — the exact audience that responds to a landscaping offer, a home-service coupon, or a wellness promotion.

Nassau is a dense, affluent suburban county just east of New York City, made up of well-known hamlets and villages rather than one central downtown. A Spotlight edition here reaches homes across towns including:

Garden City Great Neck Rockville Centre Manhasset Port Washington Massapequa Syosset Long Beach

For comparison: Suffolk County — where Zelt Media currently runs its flagship Spotlight edition — has a median household income of $130,686. Nassau's is over $15,000 higher per household, and homeownership in the two counties is nearly identical (81.9% vs. 82.2%) — both strong markets for a home-services or local-offer mailer.

How It Works Here

One category. One business.

The Local Spotlight reserves exactly one business per service category — one landscaper, one HVAC company, one plumber — per edition, per region. Booking a Nassau County edition means your category is held for that market specifically; a business already advertising in a Suffolk County edition does not compete with or block a Nassau booking, and vice versa. Each edition mails via USPS Every Door Direct Mail to every qualifying home in the selected ZIP codes — no targeting lists, no algorithms, every door.

Pricing

Same rates as every market.

Pricing doesn't change by county — what changes is the household income and homeownership rate you're reaching.

Standard Spot
$250
per issue

Reserve your category in Nassau County.

One business per category — once your trade is booked, it's held for that edition.

Inquire About Nassau County →

Sources & dates. Median household income (in 2024 dollars) and owner-occupied housing unit rate: U.S. Census Bureau, American Community Survey 5-year estimates, 2020–2024. Housing units: U.S. Census Bureau Population Estimates, July 1, 2025 (Vintage 2025). Statewide comparison: New York State, same ACS 2020–2024 series. As shown in Census QuickFacts for Nassau County (opens in a new tab), checked September 2026.